Harvey Nichols


Sara created the denim destination zone in Menswear which put Knightsbridge store on the map as THE Destination for premium jeans. She introduced trail blazing brands such as Acne Studios, Rag and Bone, Billionaire Boys Club, Levi’s made and crafted. Her work tripled sales of Menswear Contemporary brands.

For Harvey Nichols she also did a lot of work creating retail theatre to engage with customers, including inviting in designers to bespoke jeans in store, bringing in graffiti artists to make personalised collections – anything to WOW and excite the customer.