INTRODUCING: Ellie Lines The Frock Maker to Bespoke Your World


This week I will be launching Ellie Lines to Bespoke your style on BYW. Ellie is a British Fashion Maker and celebrity stylist, with a sixth sense for what women love to wear.

Sara Simmonds with Ellie Lines

Ellie used her years of experience understanding what suits womens’ different shapes to create a collection of dresses that focus on print and craftsmanship. Her pieces are designed to work for different shapes and sizes, and offer a range of print-styles and cuts. Ellie’s 70s-inspired pieces aren’t just brilliant pieces of design, they’re also committed to craftsmanship, and all make in Britain, supporting the textile industries going strong in this country.

Sara Simmonds wearing Ellie Lines

I visited her in her studio at the weekend, to check out the collection myself and to select the key pieces to include in my personal edit for BYW. When I’m choosing pieces, I always go with my gut – the way a pieces makes me feel when wearing if, whether or not a certain print excites me or makes me smile, if I feel attracted to a certain cut… there’s no formula to it, I just trust my instincts and my buyer’s eye for pieces women will love. I picked out an empire-line column dress in a bold print to wear that day – I know it sounds like a cliche – but I felt like a complete goddess wearing it! People commented, saying how natural it looked on me, describing it as modern-day Ozzy Clarke.

Baby You Can Drive My Car - Ellie Lines

My key pieces are these two dresses. The fabrics are beautifully made, light, feminine with incredible movement, and are both really adaptable, from day to night, from London to Ibiza on an upcoming hunting trip meeting makers across the globe. I can’t wait to hear what you think about Ellie Lines’s key pieces, watch out for them on BYW Instagram page later this week to shop the look.

Love, Sara


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