Sustainability isn’t just a marketing tool
Sara has a deep wish to unite the sustainable with the desirable, and pioneered and co-founded Sharkah Chakra denim, the first luxury brand with a 100% sustainable, carbon neutral hand-crafted manufacturing pipeline from raw cotton to finished product.
The brand was presented with Grazia Magazine’s award for Fashion innovation, garnering a celebrity fan base including Claudia Schiffer, world leading global stockists including Fred Segal, Isetan Japan, Matches Fashion, Harvey Nichols Browns, and loved by press including Vogue, Tatler and Harpers Bazaar. Click to read the Sharkah Charkra story.
Sara on sustainability
‘Sustainability is the future of our planet and it can’t be sidelined. As such it’s integral to fashion future, and the responsibility falls to brands to make it happen. It can be difficult for big businesses to see how their production can become sustainable, and that is where my expertise comes in. Sustainability is possible and I show fashion businesses of all sizes how to achieve it.’