Creating opportunity to increase bottom line growth for British fashion retailer.
The Sara Simmonds fashion consultancy was asked by the Warehouse management team to look at particular product categories that could drive more customer brand loyalty.
By advising Warehouse that certain product categories were under performing from a sales and profit margin perspective we agreed a short-term repositioning project to re-engineer categories within the brand.
The project first created a top-line creative strategy to differentiate the business from competitors.
Then we supported the buying, design and marketing team to implement the strategy plus advised on how to get better results out of supply base and included introducing new suppliers for the brand.
The strategy created incorporated our unique strategic formula of range planning which, once implemented a business can benefit from for years to come.
In order to make sure this happens we also spend time training the teams so that once project work is ended lasting consistency will occur.
The results were improvements to sales, cost prices, margin, and up-grade in quality, uniqueness and finished product.